Solavei Wireless is a Seattle, WA company built on an MLM business model. Sadly, Solavei closed its door in November 2015 due to a multitude of financial problems.
Even worse, all the Solavei distributors who put a lot of time and energy into building their network marketing businesses were out of business too.
Some of those Solavei distributors created an online presence for their MLM business.
There were two types of ways that distributors created their online presence:
- Branded the company Solavei in all blogs, video and social media posts.
- Brand YOU and NOT Solavei in all blogs, video and social media posts.
Which one do you think was the best way to create an online presence?
Solavei Mobile Service – the Writing was on the Wall
In a short period of time, Solavei changed the compensation plan 3 times! That’s a bad sign.
The company was not setup to survive long-term growth for the company or the distributors.
If a distributor only promoted Solavei online, they were not setup for long-term growth either!
It’s a sad demise of not only the company but any distributor who branded Solavei instead of themselves!
Why Branding You Online Matters
The Solavei distributors who branded themselves just keep on moving forward with long-term growth and a solid online presence.
You are probably wondering “How? The company is gone?”
Well the smart distributors have used attraction marketing online to attract people to them.
They are still doing that.
They can easily start recruiting prospects into their next MLM company without skipping a beat because they are attacting leads every day to their own brand, not a particular company.
Now the Solavei network marketers who branded the company, need to start all over again with their online presence.
Lessons Learned about Branding and Online Presence
If you make it all about your company, then your online presence will not enjoy longevity. You would have to keep changing everything or deleting information if your company goes out of business or you leave.
Be sure to brand YOU online using attraction marketing principals.