Using an MLM lead generation system is especially crucial for success in 2016. In today’s world, the majority of people are online, doing many of the things they used to do in the real world.
Traditional network marketing methods like calling all your friends and family, and approaching strangers has been used for decades. It still works. But once you run out of these people to talk to, you’d have to spend hours hunting down new people to share your business with.
You know the drill: attend networking meetings and events, approach people in malls and grocery stores, airports, or wherever you happen to be.
There are limitations to traditional MLM lead generation methods and that is where online lead generation can help you be more successful.
Imagine a world where you can generate leads online that are actually interested in your business or products? That is my world!
How would your life change if people were contacting you instead of you chasing after them?
Tradition Network Marketing Methods
Typically when you approach people about your network marketing business, you catch people off guard. They usually haven’t even considered starting a business so you don’t really have a willing prospect.
An MLM marketing system for lead generation changes all that! These are people that are looking for you. They are usually self-motivated and want more out of life. Through various online strategies, you can be in contact with more people online in a short time than you can with traditional network marketing methods.
I get new leads daily, new customers daily, and people joining my business each week.
You’ve heard these type of stories before. When I first joined my MLM company I was told to make a list and find new prospects. I was clueless. How would I do that?
I talked to strangers, I contacted my friends but honestly, it was like pulling teeth.
I decided to flip it around and spend my time spreading my message to people who were interested in my business, products and the vision of financial freedom.
Is an MLM Lead Generation System Worth it?
We all have a dream. I’m sure you want to break free from financial worry, spend more time with your family, take a vacation, drive a decent car and much more.
The majority of people who start a network marketing business fall into these three categories:
- Do nothing
- Do very little
Some are even worse off financially than before they started because they just didn’t have a systematic way of finding people to talk to and hemorrhaged money each month instead.
An MLM lead generation system can help you experience success with your business. Conducting your business online, especially in 2016 can turn disappointment into success.
How to Choose the Best MLM System
There are so many MLM lead generation systems out there. Everyone will tell you theirs is the best one!
- What is your biggest struggle?
- What do want to accomplish?
- Do you want to recruit people into your business?
- What about selling your network marketing products or services?
- Are you open to the idea of creating a second income stream with a marketing system?
This will help you make some decisions based on the features of any system.
Before I even get into how to choose a system, I want to clarify that an MLM lead generation system does not do the work for you. You still have to put the work in.
A system is designed to provide you with a systematic approach, online marketing strategies (read more here) and tools to make that happen. But yes, you need to be open to learning and implementing.
Here are criteria to add to your checklist:
Designed by Experts
Learn about the founders of the MLM lead generation system. What is their experience in network marketing and were they successful at it? Are they experts at online lead generation and keep learning to keep their system updated and innovative? This is crucial. Internet marketing techniques change at a fast rate these days and you don’t want to be using tired old methods.
You only want to learn from the best!
What does the System Provide?
If you hear that the system does the work for you, run the other way. Seriously.
A solid MLM lead generation system will provide with the essentials you need to conduct business online:
- Training to learn a variety of online marketing strategies
- Teach the foundational attraction marketing skills and how that works
- Lead capture pages
- Sales copy
- Auto responder content
Those are just the basics of what the system should provide. Other extras might include:
- Blogging platform
- CRM (customer relationship manager)
- Marketing Strategies that Work
Learning marketing strategies that really work is a must. Does this system give you details and step-by-step instruction on how to implement any specific strategy? For example if you were using Instagram to generate leads, can you learn exactly what the steps are to execute that plan?
Customize for your Business
For any tools that are provided can you customize these for your own brand? Branding yourself online is a must these days. You don’t want to be like every distributor in your network marketing company.
People join people so the MLM lead generation system you choose should allow you to customize the tools that you utilize for marketing online.
Using an MLM Lead Generation System the Right Way
In 2016 business building online is a must because that is where the majority of people are looking for products and opportunities. Using a powerful MLM lead generation system can help set you up for building a productive business.
With the right tools and framework, you can create lasting results. Here are a few tips on how to use an MLM marketing system the right way.
Before I get into the right way to use it, what is the exact purpose of your lead generation system? It’s a way for you to create an online presence, use attraction marketing, sort through leads and follow up on auto-pilot.
It’s not automated per se, you still have to understand the concepts and set everything up. It goes back to the learn, do, teach concept.
Essentially what you are doing is learning to leverage technology to attract leads and grow your business.
Most lead generation systems are also called funded proposals. “A Funded Proposal System is a marketing plan that you can use to sell an inexpensive information product to your target market” – Magnetic Sponsoring
Mike Dillard talks about funded proposals in his book, Magnetic Sponsoring. It is one method to make income whether your prospects join your business or not.
With a funded proposal marketing plan, you are selling inexpensive or even providing free information to your target audience in exchange for their contact information. It’s a way to generate leads online that already have an interest in online marketing or network marketing. You can read more that here.
With proven online marketing strategies, these leads come to you through attraction marketing. It works much better than trying to convince uninterested people to join your business or buy your products.
Attraction Marketing Techniques
Learning the basics of attraction marketing is the foundation of everything you do online. Huffington Post recently wrote a comprehensive article about the topic and said, “In order to have the same level of persuasion, you must learn how to skillfully orchestrate your words to make the connection with your audience. “Magnetic” words have the ability to grab attention at the most subtle subconscious level and the reader doesn’t really know they are pulled into the content until they take action.”
Mike Dillard also discussed attraction marketing at length in his book, Magnetic Sponsoring. I highly recommend you read it. Without the basic understanding of how to use attraction marketing concepts effectively, it will be difficult to succeed with even the best MLM lead generation system.
Capture Pages to Build Marketing Funnels
Using capture pages and building marketing funnels is crucial to your success online. Many people misunderstand MLM lead generation systems and think they can only market the system and its products. But that is simply not true.
Assuming the capture pages are customizable, you can create them to provide any digital offering to your audience in exchange for their contact information:
- Downloadable PDF
- Bonus video
- Or anything you can think of in digital form.
The system I presently use takes me about 5 minutes to create beautiful capture pages like you see below, that I can easily intergrate with my email autoresponder.
Once you capture their contact information, you need a marketing funnel. The purpose of the funnel is to follow up on auto-pilot. You’ll need to have an autoresponder in place. I highly recommend Aweber as it’s very easy to use and provides lots of knowledge base articles to help if you get stuck.
CRM (Customer Relationship Manager) System
CRM systems on their own can end up costing a lot on a monthly basis. If you can find an MLM lead generation system that has one built-in, it will be a better deal for you.
According to SearchCRM.com, “use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.”
This infographic from CloudsWave shows the benefits of using a CRM. Of special interest here is this statistic: “When a company engages a customer using a CRM, that customer is likely to spend 20% to 40% more the next time they make a purchase with that particular company.”
I have found this to be true with my own network marketing business.
Some online marketing systems offer a blogging platform. Blogging is a powerful strategy to brand yourself online and generate leads for your business. You can read more here.
Using WordPress for blogging is the way to go. If the company uses something else, I would avoid it. Make sure that the blogging system has a way for you to use your own domain name. If not it will be very difficult for you to gain any traction in search engine results.
If you do decide to blog for your business, make sure you are fully committed to learning how to do it the right way and creating content on a regular basis. If the MLM lead generation system you choose does not include a blogging platform, I highly recommend that you create your own website. A blog is an asset for your business that works for you 24/7 on the Internet.
It’s your central hub where people can find you when you use attraction marketing techniques. If you end up having to create your own blog, Hostgator is great web hosting provider for you. You can also contact me for information about my coaching services for blogging.
Generate Additional Income Streams
Another important component to take advantage of with an MLM lead generation system is the opportunity to add a second income stream to your business.
Even if you love your network marketing company, how many people that you talk to will actually join? Of the people who said NO to your opportunity, how many of those want to learn how to create an online system for their own business?
That is your target market for the sale of memberships and digital tools from your MLM marketing system.
Essentially, a system will provide you with the training and all the components you need to put an attraction marketing system in place online. It’s up to you to learn and implement.
If you have run out of leads to talk to, it’s time you explored an MLM marketing system. Have you purchased leads only to find out the majority of them are not even qualified leads? Maybe you did some cold calling and learned that the conversion rate of call strangers is very low compared to the number of hours you put into it.
I hope this article about using an MLM lead generation system is helpful to you in making some important decisions about your business.
I invite you to take a look at the MLM lead generation system that I use – just click here to learn more.
6-FIGURE 5-STEP FORMULA!
19 Min Movie reveals the 5 things they do daily to Get Leads, Sign Up Reps, and Make Money from the 90% who say NO to YOUR Biz Opp...